In a 360 ° experience for the mayonnaise brand, a typical kitchen appears when the packaging is scanned. There, consumers find different ideas for preparing dishes with the product by following interactive step-by-step instructions. In addition, you can see the result in 3D, as if it were prepared and waiting on the table.
When touring the space, there is a challenge that invites you to complete the letters of the Mazola slogan, as well as a photo op featuring the product’s branding to share on social media.