360° shops were recreated with VIVO branding to promote a variety of products.
Upon entering the store, consumers encounter virtual testers for Apple, Samsung, Motorola, and LG phones. For each of the devices, viewers see the main technical characteristics as well as a 3D Augmented Reality display.
In addition, a product comparison feature was included to help customers make their choice. This experience can be accessed by scanning a QR code at the point of sale or via offline advertising, as well as by clicking on digital marketing campaigns.