For Porto Group, we developed interactive 360° environments to promote products from both L’Oréal brands. Users could access the experience by scanning a QR code at the point of sale or through digital marketing and social media campaigns.
While exploring the environment, they could access detailed information about the sunscreens, including key features and usage recommendations based on skin type and SPF level. The experience also featured an XR filters section, allowing consumers to virtually try them on, have fun, and share on their profiles.
To drive purchases, the activation offered exclusive discounts via a promotional code and a gift redeemable at the pharmacy. An interactive prize wheel was also included, giving users the chance to play and win free product samples.
