Together with the agency Proto Group, interactive 360° experiences were created to promote the products of both L’Oreal brands. Users accessed these experiences by scanning the QR codes at points of sale, or through digital marketing campaigns and social networks.
While seeing around, users could find information about sunscreens and recommendations for different skin types. In addition, there is a section of Instagram filters for customers to try and enjoy by sharing them in their profile.
To encourage purchases, exclusive discounts are offered with a promotional code and a gift to redeem at the pharmacy or points of sale. There was also a roulette wheel to play while participating for free product samples.