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Web 360 + AR

Immersive packaging

For Whiskas®, we created a Web 360 experience to promote new cat food recipes.

By scanning the QR code on the product packaging, consumers access the experience and learn about the benefits of each recipe in an interactive way. With a single click, they can also find out which retailers sell Whiskas® products.

In addition, users can visualize the food with Augmented Reality and access the photo opportunity to take a fun picture of their pet.

Related work