Interceramic, the Mexican company which is a leader in manufacturing floors and tiles, decided to generate its product catalog with Augmented Reality. This way, their customers can scan a QR code to access spaces that show the latest product trends and visualize how they will look in real spaces. They recreated the Santa Monica line for the terrace and kitchen and the Satori line for the living room and kitchen.
By incorporating 3D models, the client can test out a range of products from a piece of pottery, a floor, or works of art to even larger spaces such as rooms, facilities, or offices. They can even directly tour a house or apartment. The interesting thing is to be able to visualize and try different styles and designs using only the cell phone.