Nike launched an augmented reality advertising campaign in the exclusive Argentine magazine Galera. The experience was centered around their new Air Force 1 Ultra Flyknit sneakers, showcasing models with updated technology, which are considerably lighter than the old ones used for basketball in the 80s.
To highlight the sneaker’s excellent cushioning and lightness, the campaign allowed users to discover the model’s details interactively by scanning the CamOnApp graphics with their smartphones. In addition, they could watch videos of the product and access the shopping link.
