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GSK

Immersive Catalog with AR

GSK is a global healthcare company with a presence in over 100 countries, dedicated to developing innovative treatments in key areas such as respiratory health, immunology, and infectious diseases. Its mission is to improve the quality of life for millions of people by making cutting-edge medical solutions accessible.

To modernize how healthcare professionals and patients interact with its product portfolio, GSK and CamOn XR partnered to develop an immersive catalog that integrates Web 360° and Augmented Reality, allowing users to explore treatments in a more engaging and interactive way.

The XR Experience in Healthcare

At CamOn XR, we created an interactive experience accessible via QR code or direct link, where users could:

Explore detailed 360° views of medications, including two versions of Seretide and two versions of Trelegy Ellipta, with full product visualization from every angle.

Project the products into their real-world environment with Augmented Reality, offering a clearer understanding of their design and presentation.

Access interactive usage instructions, ensuring proper application and administration of each treatment.

Goals and Expected Impact

  • Enhance engagement with GSK’s product portfolio, improving interactions with healthcare professionals.
  • Facilitate access to key medical information, presenting treatments in a visually compelling way.
  • Measure user interaction within the experience, tracking time spent and visit frequency.
  • Strengthen digital strategy with immersive solutions, aligning with the latest innovations in healthcare technology.

By combining Augmented Reality and Web 360°, GSK aims to provide a more dynamic and accessible way to present its treatments, reinforcing its commitment to digital transformation in the healthcare industry.

TRY THE EXPERIENCE

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