“VEOZA XR Experience” is an immersive experience designed exclusively for healthcare professionals, developed by Astellas in collaboration with CamOn XR and Mass MKT. It presents their non-hormonal treatment VEOZA™ (Fezolinetant) in an innovative way, indicated for the relief of moderate to severe vasomotor symptoms associated with menopause.
Veoza XR Experience
Web 360° + Augmented Reality
Augmented Reality and Web 360° to educate and inform
At CamOn XR, we developed a digital solution combining Web 360 technology with Augmented Reality, specifically designed for the medical sector:
Immersive and navigable environment, with informative sections about the product and its clinical application.
3D visualization of the packaging and scientific elements that reinforce the product message.
Interactive touchpoints, organizing the content into chapters for quick and professional reading.
Educational video embedded in the experience, serving as audiovisual support to enhance product understanding.
Impact and differentiation
- Exclusive launch for healthcare professionals, with a targeted distribution strategy.
- High average session time, exceeding 3 minutes per user.
- Innovative positioning of Astellas through the use of immersive technologies to communicate medical advancements.
Technology applied to healthcare
This project showcases how XR solutions can transform medical communication, offering new tools to educate, stand out, and generate greater professional impact.
