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OOH Experience

AR for advertising

Ford carried out a different advertising campaign, incorporating augmented reality experiences that help explore the functionalities and advantages of the new Ka model.

Whether on billboards, in public streets, at bus stops, or in the impressive exhibition stands that the brand activated during the summer in Cariló, the automaker stood out for innovation when presenting its new car. By downloading CamOnApp, those who witnessed or visited any of the brand’s activations could scan and access this new catalogue format.

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