As part of the launch of the film TOY STORY 4, the new installment of the Disney and Pixar saga, the packaging of Yogurísimo dairy products featured themes from the film and offered augmented reality experiences and games for the whole family to enjoy.
By entering the Disney Scan App and scanning the packaging, consumers discovered fun and entertaining augmented reality experiences. Each product displayed 360° content around the user, with opportunities to take pictures with thematic filters, watch movie clips, download wallpapers and much more from the Toy Story 4 universe.
