To welcome their corporate event attendees, they created a 360° experience that took the guests to the Taj Mahal, invoking the country where the company was founded. The idea behind this format was to provide information about the company and its OpenAg program, an open agricultural network that fuels sustainable growth.
Those who entered could find information about the key players in the food system and their purpose. In addition, a memory test was included, challenging the audience to find the pairs of images in 60 seconds and entertain themselves for a bit before returning to the conference.
