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Centro Cultural Recoleta

Augmented Reality in Art

Interactive Campaign

The Centro Cultural Recoleta of Buenos Aires launched Imaginódromo, a new campaign designed for children and adolescents in which they incorporated interactive augmented reality experiences.

Gabriel Fermanelli created a universe of different characters from the show and when scanned with a smartphone, they came to life. Curious visitors could position these life-size figures on any flat surface and record videos or take pictures with them.

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