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Augmented Reality in Packaging

Interactive Product

Once a month, throughout the year, a group of renowned bakers received ingredients to prepare a delicious recipe with Nestlé Condensed Milk.

But that’s not all! By scanning the image of the kit with their smartphones, they could access an interactive world and discover the step-by-step process of preparing a dessert that coincides with a holiday: May Revolution, Spring Day, Christmas, among others.

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