Nespresso developed a 360 ° experience to promote their environmental campaign. The goal is to share how they make coffee using sustainable practices and provide information about their capsule recycling program. In a dynamic experience, they explain that the used coffee capsule is donated to the NGO Huerta Niño and that the aluminum is then melted to make new objects such as Caran D’Ache notebooks and pens. Furthermore, you can view the limited edition of these products with AR and participate in a trivia game to learn more about the program.
