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Milka - Mondelēz Argentina

AR in Packaging

Interactive Experience

This is an AR platform that was made especially for Milka – Mondelēz, available in Argentina on iOS and Android. It works as a communication channel to integrate online and offline channels and thus generate interactions with its consumers.

The App has three functionalities: Scanner, Product and Map. With the scanner, packaging is no longer just a simple wrapper. It is now a new communication space promoting innovative interactions with consumers. The Products section shows nutritional information and details about each of the Milka chocolates. This is useful because it lets the brand share the dietary components of its snacks and the signage is digitally available to the public.

Entering the Map section, users see their current location and experience bookmarks all around them; when pressed, these bookmarks open interactive content to play and have fun with.

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