To share the Christmas spirit, a 360° environment was created, transporting viewers to a classic snowy village, decorated with warm lights and a large tree adorned with garlands.
Given the impossibility of employing an on-site activation in the mall due to the pandemic, a 3D Santa Claus was developed so that children can take pictures and position this beloved character from the safety of their home via Augmented Reality
Those who shared the photo in social networks were entered in a drawing for a gift voucher from the mall.
