Grupo Lala, the most chosen dairy brand in Mexico, launched a limited-edition line of its Lala Fresca Entera and Lala UHT Entera products featuring official Star Wars branding — becoming the first dairy brand in the country to secure this iconic license. The campaign, titled “Una Leche de Otra Galaxia” (A Milk from Another Galaxy), reached over 400,000 points of sale nationwide, with a strong focus on families, pop culture fans, and collectors.
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The goal: to strengthen the brand’s connection with new audiences through interactive entertainment and expand top-of-mind awareness beyond traditional consumption moments.
CamOn XR created an immersive WebAR experience, activated through Image Tracking technology directly from the milk cartons.
By simply scanning one of the 7 collectible designs (Darth Vader, Yoda, Chewbacca, Grogu, Stormtrooper, R2-D2, and The Mandalorian), users unlocked a gamified digital experience that included:
The project was developed under Disney’s official license, ensuring a high-quality, safe, and scalable branded experience.
Beyond the massive retail rollout, the campaign was supported by a strong cross-channel strategy:
With this activation, Lala expanded its engagement strategy from physical packaging into the digital realm — turning everyday products into immersive brand experiences.
“Una Leche de Otra Galaxia” brought Augmented Reality straight to the point of consumption, blending branding, entertainment, and immersive technology in a seamless way.
For Grupo Lala, it was a bold way to connect with a new generation of consumers
For Disney, an immersive activation with massive reach
For CamOn XR, a new success story where XR technology powers meaningful global partnerships
