“Coca-Cola World Cup AR Experience” was an interactive campaign developed by CamOn XR for Coca-Cola, in collaboration with CAPSA, designed to celebrate the World Cup in Qatar with fans of the Mexican National Team through an innovative Augmented Reality experience.
On one of the most anticipated dates on the global calendar, Coca-Cola and CAPSA partnered with CamOn XR to launch an immersive activation that turned product packaging into digital portals—combining AR, mini-games, and a mobile-first logic with no app required.
XR World Cup Campaign
Web 360° + Augmented Reality
The XR Experience: AR penalty kicks, filters, and the “Cabezones”
Driven by Coca-Cola and CAPSA, and developed by CamOn XR using WebAR technology, the experience invited users to:
Scan a QR code printed on special edition cans and bottles
Enter a gamified AR experience featuring a motion-detection mini-game to kick penalty shots
Capture photos and videos using themed XR camera filters inspired by the World Cup and the Mexican National Team
Interact with the “Cabezones”, caricatured figures of the players, key characters in the game and experience, and share their results on Social Media, amplifying the campaign’s organic reach
The 3D environment featured official World Cup assets, dynamic animations, sound effects, and a seamless UX accessible from any smartphone—no downloads needed.
A launch that blended football, innovation, and brand love
During the World Cup in Qatar, Coca-Cola delivered an immersive experience aimed at capturing the attention of the Mexican audience with a fun, innovative, and tech-powered activation:
- Over 1 million interactions in just 3 months
- Average session time: +2 minutes
- High engagement at points of sale and strong organic amplification via user-generated content
- Strengthened brand love during one of the year’s most culturally significant events
The World Cup as a springboard for XR innovation
Global-scale events like the FIFA World Cup offer brands a unique opportunity to stand out through immersive proposals that blend product, entertainment, and technology—driving emotional connection and generating memorable experiences with active user participation and amplified visibility.
