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Cinemark Hoyts Cumple Cine Fan

Web 360° + Augmented Reality

“Cumple Cine Fan” is a campaign developed by Cinemark Hoyts, in collaboration with CamOn XR, as part of a new edition of digital benefits for its fan community. This time, leveraging the global release of the Minecraft movie, we created an interactive action that blended technology and entertainment — turning the cinema universe into an immersive space designed to celebrate, play, and win.

The solution featured a Web 360° environment themed with Minecraft visuals, where users engaged with interactive games such as the Reward Roulette, the Minecraft Memory Game, and Treasure Hunt — a dynamic experience focused on driving engagement among young audiences and families.

Web 360° + Augmented Reality

At CamOn XR, we designed a solution focused on active user participation. The experience included:

A Web 360° environment, styled as a virtual movie theater and enriched with Minecraft-inspired visuals and pixelated aesthetics.

Immersive mini-games such as Reward Roulette, the Minecraft Memory Game, and Treasure Hunt, all crafted to surprise users and boost loyalty.

Interactive touchpoints that guided users through the journey, encouraging exploration within a fun, browser-accessible space.

Key Results

  • +3 minutes average time spent per session
  • Thousands of unique interactions, with high engagement across all games and reward mechanics
  • Strengthened brand positioning for Cinemark Hoyts as an innovator in immersive entertainment experiences

Technology powering brand experiences

This project shows how Web 360 and Augmented Reality can elevate promotional campaigns — especially when paired with globally relevant cultural moments like a major film release.

Want to explore how XR solutions can transform your next campaign?
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