Cencosud Navidad AR Experience was an Augmented Reality and Web 360° campaign developed by CamOn XR for the 16 shopping malls of the Cencosud Argentina group. The initiative transformed traditional Christmas visits into an immersive experience accessible from any mobile device.
The goal was to leverage the holiday spirit to drive visits, engagement, and interaction through a mobile-first format that blended entertainment, gamification, and new technologies.
Immersive Christmas
Web 360° + Augmented Reality
A gamified experience for the whole family
Through a Web 360° environment custom-designed for the brand, users could virtually explore the Christmas experience and activate various features:
Take selfies with Santa Claus (animated in Augmented Reality)
Join an immersive treasure hunt game to win Gift Cards as prizes
Navigate a fully branded immersive interface tailored to the holiday season and the group's identity
The entire experience was built using WebXR technology, with no need to download an app. It was accessible via website and QR codes distributed at physical locations and through digital media.
Key outcomes: engagement, visits, and added value to the omnichannel ecosystem
- Turned a key commercial date into an immersive activation accessible from any smartphone
- Enabled user-generated content through AR selfies and games
- Seamless integration of WebAR and Web 360° technology without an app, encouraging participation
- Organic amplification through social media and institutional digital channels
Christmas: a prime opportunity to boost XR experiences
Christmas is one of the most strategic seasons in the retail calendar, marked by a high volume of searches, planning, and early purchases. According to Think With Google, 73% of Latin American consumers research online before making Christmas purchases in physical stores, and 84% plan their purchases in advance.
In this context, XR experiences developed by CamOn XR —such as this holiday activation— enhance the value proposition of both brands and shopping centers. Through interactive activations, co-branded actions, and online-to-offline engagement mechanics, it becomes possible to drive foot traffic, strengthen brand positioning, and support users throughout their purchase journey with a unique offering that combines entertainment, visibility, and commercial impact.
