For Corona, the renowned beer brand, we developed a 360° web experience that invites users to learn more about the lime ritual through interactive content.
By logging in, users see a step-by-step Augmented Reality explanation about how to prepare and enjoy a Corona with lime. In addition, there is access to an AR portal that transports them to the paradise represented in the campaign, as well as a bar finder that showing the nearest point where Corona is served.
The experience was shared on social networks and generated great audience participation during its promotion.
