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Maggi x Nestlé

Immersive AR Recipe Book

To communicate part of Maggi’s recipe portfolio, CamOn XR developed an immersive recipe experience with Augmented Reality, accessible directly from the browser. The solution translated the brand’s culinary content into an interactive digital format.

The immersive recipe experience included five recipes: Beef Tacos, Spicy Potatoes, Licuachela, and Elote Ribs. Users were able to follow each preparation step through guided AR and access downloadable complementary content.

Web AR

The solution integrated an experience focused on the exploration and preparation process, including:

AR visualization of the step-by-step process for five recipes from the brand’s portfolio.

AR content supported by clear on-screen text to facilitate recipe tracking.

Downloadable PDF recipe book as an extension of the digital journey.

Key results

  • Over 1 minute of average time per session.
  • Hundreds of recipe downloads after completing the AR steps.
  • Integration of an interactive digital format that improved understanding and usability of the brand’s culinary content.

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