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Nestlé Mexico

Image Tracking & AR

“Crea Tu Mundo” (“Create Your World”) is the new branding campaign from Nescafé México, accompanying the relaunch of the brand’s visual identity across its product portfolio. The initiative invites people to take charge of their everyday lives with creativity, purpose, and a cup of coffee as their ally.

To amplify this campaign, Nestlé México partnered with CamOn XR to develop an immersive experience using Image Tracking and Augmented Reality, connecting consumers from the point of sale to their homes through interactive packaging-based activations.

The XR Experience: Augmented Reality from Shelf to Jar

At CamOn XR, we designed an Image Tracking experience applied directly to physical products, allowing users to:

Scan the Nescafé jar through a QR code printed directly on the packaging.

Trigger an Augmented Reality experience by pointing their camera at the product, unlocking personalized content based on the coffee type and time of day.

Explore conceptual visual territories such as breakfast, the office, relaxation, or after-hours moments, linking each coffee variant to a specific usage occasion.

Engage with the campaign easily and intuitively, without downloading an app — whether at the store shelf or from the comfort of home.

This experience was deployed in physical retail spaces, where digital content was integrated into displays and gondolas via printed QR codes. At the same time, each individual jar functioned as a content trigger, creating a direct connection between the product and the user.

An Immersive Brand Experience That Bridges Product and Consumer

With “Crea Tu Mundo” (“Create Your World”), Nescafé elevated its visual identity by incorporating immersive technology to reinforce its brand narrative. This activation not only increased retail visibility but also enabled a new kind of interaction through packaging, extending the consumer experience beyond the point of sale.

TRY THE EXPERIENCE

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