Amstel Ultra has launched the Matchpaint campaign in Mexico, which pays tribute to the 22 Grand Slams and 4 Mexican Opens won by Rafa Nadal, in a special edition of 26 collectible cans.
The brand recreated these 26 match points and enlisted CamOn and the agency Nativo to enhance the campaign. To that end, Web AR experiences have been developed for each collectible: by purchasing any of the 26 cans and scanning the QR code on them, users can access a unique AR experience that displays the trajectory of each of Rafa Nadal’s match points.
In addition, Amstel Ultra’s social media features a Web 360 which includes a Rafa Nadal special video, an AR game and a section to score points for each can collected to win amazing prizes.
