We created a 360° Web experience for the Arcor group’s gummy brand. Users entered Mogul World, where textures, colors, and the product’s emblematic characters come to life.
A virtual tour provides access to a variety of interactive activities such as a bear hunt, a roulette wheel offering exclusive discounts, and an Instagram filter for sharing with friends. In addition, there is a section featuring brand updates.
Users can access the experience by scanning the QR at points of sale or through campaign links on the brand’s social networks.