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Web 360° + AR

Interactive Packaging

For this renowned aperitif brand, we created a 360° web that consumers enter by scanning the QR code found on their products.

While immersed in the experience, users discover the characteristics and ingredients of the different Gancia drinks and can visualize them in Augmented Reality. They can also access step-by-step videos to prepare the exquisite cocktails of the brand’s ambassador, Mona Gallosi.

In addition, there is a digital recipe book that inspires consumers to prepare drinks at home with each of the products and users can participate in a sweepstakes to win a Gancia Cocktail Kit.

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