CamOn XR partnered with Netflix to create a TikTok filter for the premiere of the movie “Leaving the World Behind.”
To strengthen engagement in a unique way, we developed a filter with a challenge for users: Choose a favorite end of the world series. By moving their heads to one side or the other, they continuously choose between two series, ultimately arriving at the winning favorite.
The game’s challenge was based on the plot of the movie, in which a family must face an apocalyptic scenario. The filter’s development sought to awaken user interest in a playful way.
