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Web 360° + AR

Augmented Reality on Packaging

By scanning the QR code on Nescafé packaging, users enter a web 360° experience and discover interactive content about its product line.

The typical flavor characteristics of each coffee are featured and there are recommendations for enjoying them. In addition, there are videos of Coffee Experts telling users how to prepare instant, roasted, or ground coffee, as well as how to store it correctly for daily use.

There is also a selection of recipes to inspire and encourage the preparation of delicious beverages following simple step-by-step instructions or by watching an instructional video.

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