For the launch of the new CLA in Mexico, CamOn worked with Mercedes-Benz as its technology partner, together with media agency OMD, to develop an immersive experience worthy of the brand.
To build awareness around the new model, we created a Web AR experience that runs straight from the browser, with no downloads or sign-ups, and complemented it with three Immersive Ads formats. Users accessed it through a QR code, a link or directly from banners on digital media.
At CamOn, we developed a solution focused on showcasing the new model in the finest detail. The experience included:
An Augmented Reality viewer that placed the CLA at real scale in the user's surroundings, with dynamic reflections and shadows reacting to light in real time.
Interactive features to explore the vehicle inside and out, open the doors, change the body color in real time and discover its technical specifications.
Immersive Ads that brought the 3D model into digital media, where users could rotate it 360°, zoom in on the details and launch AR with a single tap.
This case shows how Augmented Reality and Immersive Ads can boost the launch of a new model: they bring the product into the user’s surroundings and turn digital media into a space for exploration, with the level of detail a premium brand demands.
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