Ford launched the new Mustang GT Performance in LATAM, celebrating the 60th anniversary of its iconic pony car with a powerful and tech-forward proposal that honors its legacy as the world’s most popular sports coupe over the last decade.
To support this regional launch, Ford selected CamOn XR as its immersive technology partner, working alongside VMLY&R as the strategic creative agency.
To build awareness of the new model, we developed a fully immersive Web 360° experience integrated with Augmented Reality. Users accessed the platform via a QR code available on Ford’s official website.
Once inside, they were transported to an interactive 360° digital environment, where they could explore the vehicle from multiple angles, orbit around it, and interact with various features—changing colors, opening and closing doors, turning on the lights, and placing the Mustang in different settings.
The experience also allowed users to view the model in Augmented Reality, placing it into real-world environments and interacting with its full range of features.
As an additional layer, the platform included exclusive content provided by Ford to highlight the Mustang GT Performance’s key specifications and features.
Esta acción tuvo como objetivos principales:
The campaign was rolled out in five key markets across Latin America: Argentina, Brazil, Chile, Colombia, and Peru, achieving an average dwell time of 2 minutes and 40 seconds per user session.
