Hellmann’s® and Saladitas® Gamesa® came together in the campaign “Pueblando por México“, which recognizes the culinary diversity of Lent in the different regions of the country as well as its touristic importance.
Through a 360° Web experience, users have the opportunity to take an immersive tour of a Magical Town in Mexico, access interactive games, watch videos of the campaign and download a digital recipe book. The invitation is for users to prepare these delicious recipes at home and rediscover the country through its flavors.
The experience was shared on social networks and generated great audience participation during its promotion.
