An immersive, gamified campaign created for Fanta Argentina for Halloween, combining a custom Web 360° environment, Augmented Reality, and playful mechanics to capture new audiences and amplify brand visibility during one of the year’s most strategic dates.
Developed in collaboration with Starcom and distributed via social media, paid-media campaigns, and various offline channels as part of a fully integrated 360° activation.
Users entered a branded Web 360° Halloween environment featuring Fanta’s signature look, where they could:
Spin an interactive wheel that unlocked six 3D AR objects: a spider, witch hat, bat, skull, pumpkin, and ghost
Place them in your surroundings, view them at full scale, and take photos to share on social media
Enter a haunted mansion and find 10 hidden pumpkins in under one minute to unlock exclusive discounts on Fanta products via the Coca-Cola store e-commerce platform
The entire experience was mobile-first and app-free, accessible from any smartphone via QR code or direct link from social and paid-media channels.
The campaign was part of an omnichannel communication strategy that included:
This 360° approach drove traffic toward an entertainment-rich experience while boosting visibility.
Halloween is a prime opportunity for campaigns with high visual, narrative, and interactive impact. XR solutions empower brands like Fanta to elevate their presence through co-branded activations featuring participatory mechanics, personalized content, and immersive environments. In this campaign, technology bridged digital and physical realms, positioning Fanta as an innovative, approachable, and relevant brand.
