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Disney + Vips
Toy Story 5

Augmented Reality

For the premiere of Toy Story 5, we partnered with Disney and VIPS Restaurants to transform wait times into an interactive Augmented Reality experience.

By scanning a QR code on the placemat, users accessed an AR game set in the film’s universe, turning each table into a 3D obstacle course. Upon completing the challenge, they unlocked an exclusive wallpaper as a reward.

Toy Story Fun at Every Table

Once inside the experience, users discovered:

AR Car Race: With the table turned into a track, users dodged toy blocks as obstacles while steering with a virtual joystick, collecting stars in real time to complete the course.

Wallpaper Collection: Users chose from 8 themed cars to complete the challenge and, upon finishing, unlocked one of 4 exclusive digital wallpapers to collect and share.

Key Results

  • Guest Engagement: We turned wait times into an entertainment moment for every guest at the table.
  • Innovation with Immersive Technologies: We strengthened the potential of Augmented Reality to create memorable brand experiences, positioning VIPS as a space that combines dining and digital entertainment.
  • Extended Attention Span: We achieved an average session length of over a minute per user, showing the game’s ability to hold attention throughout the wait.

The combination of technology and playful engagement showed how immersive experiences can transform wait times into a moment of connection, dynamic and with a direct impact on the guest experience.

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