Interactive Packaging

Bodegas Bianchi


Bodegas Bianchi’s Augmented Reality experience was initiated by scanning the label on the “IV Generación” wine bottle.
Upon opening it, consumers discovered a video and experienced the location of the winery in Mendoza, Argentina. In addition, they found the wine catalog with the description of each one of the products, including grape variety, vineyard, date of division, etc.

Client Bodegas Bianchi
Solution AR Custom Experience
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