The most important music festival in Panama, Atlas Golden Fest, developed an app so that fans can interact with content and augmented reality experiences & enjoy in an innovative way the most expected event of the summer.
The digital agency New Cycle convened CamOnApp, experts in immersive technologies and augmented reality, to develop an innovative proposal when attending a festival. Under the insight that every moment of inactivity of the audience is an opportunity to use the mobile, review social networks or share content, an initiative was thought for integrating the experience of the event with the virtual interaction of the attendees.
The project created for the Atlas beer of AB InBev group, consisted in the development of an application customized for the brand and available for free download in Apple Store or Google Play. Through it, Atlas Golden fest attendees could find detailed information about the event, products that were for sale, the Line Up of artists and exclusive material, to experience prior and during the whole musical adventure.
In addition, the app had its own scanner for enjoying the best augmented reality experiences that were created using the latest features of Google and Apple: ARKit / ARCore. This was possible through the integration of the SDK (Software Development Kit) developed by CamOnApp.
Within the application if users entered to the #ExperienciaGolden section, they would find six iconographic characters from the event inviting them to interact, take photos and share videos. In this way, the hyperconnected public had an additional entertainment channel on their own mobile screen.
This type of initiatives allows brands to come alive inside the smartphones of consumers, expanding the musical experience in situ to digital channels.