The chocolate brand Cofler presented Blockazo País, a chocolate bar that pays tribute to Argentina’s many wonders.
To promote this product, we created a 360° tour that invites users to discover the attractions of the northern, central and southern regions of the country. People could experience these places as if they were made of chocolate, featuring the Block line’s classic characteristics and textures.
The experience includes a trivia about Argentina, as well as the possibility of visualizing the Blockazo País chocolate bar in AR and winning a trip.
The content can be accessed by scanning the QR code on the product packaging or from the brands social networks.
