Victorinox launched its Mexican Collection with 4 designs in two different knife models, that are made in collaboration with Mexican artisans. For the launch event, these iconic knives were created in Augmented Reality and showed the work of Talavera poblana, lacas de Olinalá, Alebrijes and Huichol art.
By scanning a QR code, attendees could view and position the 3D models in their space and live an immersive experience together with Victorinox.
