In collaboration with PepsiCo Mexico, we launched the “Sabritas® Receta Crujiente®, Ruidosas por Definicion” campaign – a groundbreaking AR experience.
Spicy flavors like Jalapeño, Flamin’ Hot, and Sal & Chiles Rojos came to life in an innovative Web 360 experience.
Through immersive digital experiences like 360, AR and interactive ads, users got to dive into the world of Sabritas® Receta Crujiente®, with animated portals, engaging videos, and interactive games that seamlessly blended the physical and digital worlds.
This one-of-a-kind experience was brought to life via QR codes on OOH advertising, pulling users from the real world into a captivating digital journey, driving a higher engagement.
This campaign was all about engaging the senses, marking the exciting relaunch of Sabritas® Receta Crujiente® in a groundbreaking, tech-forward way.
Ready to make a bold statement with your next project? Get in touch with us here, and let’s make it happen.
