For Telefónica’s O2 brand, we created a 360° virtual store for My O2 App Android customers, that showcases the latest Samsung devices for sale. The experience was created for the UK market and presented on the My O2 App with the aim of creating new shopping experiences. Samsung phones, tablets, laptops, and accessories were included.
While exploring the 360° environment, users can observe the technical characteristics of the available devices and access the Augmented Reality viewer for each one. In addition, there is a comparison feature that makes it easier for users to choose a product.
Information is also provided about phone plans and current offers for contracting the service. If a user decides to purchase a device, there is a link that directs them to O2’s eCommerce site and they can easily continue with the purchase process.