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Disney Castles Collection

Web 360° + AR

Virtual Stores

Disney released a series of Castles in their Online Shop, celebrating the storied spaces of their most beloved heroines. To promote it, they created an Augmented Reality experience that invited fans to discover the magic of Disney products in new immersive ways.

Users are transported to an enchanting 360° forest where each Princess has her own theme world. Exclusive material from the Collection can be found, as well as the product details. AR allows users to place the Princess Castles in their own home and see a hyper-realistic 3D model of it on their table.

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