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La Paulina

Web 360°

With the goal of communicating La Paulina’s sustainability commitments, CamOn developed a gamified Web 360° activation. Directly accessible from a mobile device through a QR code on the packaging, it connected the physical product with an interactive digital environment.

Through this experience, users explored the brand’s key pillars while shopping, having breakfast, or cooking. This integration transformed the packaging into an immersive window into the product’s origin, designed to educate and connect with consumers.

Interaction and Transparency in a Web 360° Experience

The proposal integrated two dynamics to communicate the brand’s environmental commitment:

360 Virtual Tour: Immersive visualization of the production processes, allowing users to discover more about the production and its products through interactive hotspots.

Gamification and Education: A playful environment that challenged users’ sustainability knowledge, helping reinforce key values and learning about environmental care.

Key Results

  • Physical-Digital Connection: Direct integration between the product on the shelf and the brand’s content.

  • User Experience (UX): A new communication channel that is interactive, dynamic, and frictionless.

  • True Transparency: Tangible visibility into the production chain through an innovative format.

In conclusion, the activation transformed corporate communication into a participatory 360° sustainability experience, where technology acted as a bridge toward more conscious consumption.


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