To celebrate the magic, Disney launched a 360° web experience with Grab, the SuperApp leader in Southeast Asia.
When shopping at GrabSupermarket, the customers were able to redeem a coupon and give a special present to the children. An exclusive Disney plush came with the order which included a magical Augmented Reality experience available with Frozen and Toy Story licenses.
Using the hashtag #GrabGiftOfMagic, users were invited to share their AR experiences on social media.
