To enjoy the FIFA World Cup Qatar 2022, Coca-Cola Mexico launched a campaign using the figures “cabezones”, representing the players from their national football team.
Through scanning a QR code printed on the figure’s box, consumers access a Web 360 experience set at a football stadium. They can visualize the figures of the 23 players in Augmented Reality and learn more about each one.
Users can also choose them for a penalty kick game: upon winning, they access a Web AR with a photo opportunity with the cup. In addition, the experience lets users download GIFs with World Cup slogans.
Within 3 months, this campaign has reached more than 1,000,000 engagements and the dwell time was higher than one minute and a half.
The figures of the players were created by the promotional agency CAPSA and the Web AR experiences are powered by the 8th Wall.
