Cinemark Hoyts, the largest cinema company in the country, teamed up with CamOn XR to create the Cumple Cine Fan and Invierno Cine Fanatico campaigns in Augmented Reality.
The Cumple Cine Fan and Invierno Cine Fanatico campaigns were designed to engage moviegoers in a fresh, exciting way by combining skill-based games and fun challenges, all powered by Web AR and Web 360. Cinemas turned into interactive spaces where users could join trivia, spin-the-wheel games, and immersive experiences right from their phones using QR codes.
These experiences were created to grab attention, boost theater visits, and increase average spending on tickets and candies. Instant rewards like 2-for-1 movie tickets and candy deals drove massive participation and built strong customer loyalty. With over 100,000 users engaged and thousands of prizes won, this campaign was a blockbuster hit!
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