The virtual try-on of immersive technologies are changing consumer habits in the fashion retail industry.
Online shopping undergoing a revolution. Today users can try on clothes, shoes, accessories, and cosmetics interactively and from the comfort of their own home, using only their mobile phones.
This is possible thanks to Augmented Reality, the fastest growing technology in recent years after Artificial Intelligence. Augmented Reality uses special techniques to achieve unprecedented experiences that brands must take advantage of to deploy their potential in E-commerce.
And that’s not all! In addition to creating virtual try-on, Augmented Reality allows products to be seen in detail, displaying texture and real size. It also allows items to be customized by changing their color or model.
This is why, according to the 2022 Ipsos Global Augmentality Shift, 65% of consumers agree that Augmented Reality facilitates the shopping experience.
Development on Virtual Platforms
At CamOn XR we develop campaigns on Snapchat, the platform that has managed to position itself as a leader in Augmented Reality worldwide, focusing mainly on the E-commerce industry.
Our specialized technical team produces Social XR campaigns, which allow users to try on such items as shoes, jackets, bracelets, watches, glasses, hats, and make-up from their mobile phones.
We developed this based on specific techniques such as Foot Tracking, Face Tracking, Hand Tracking, and Body Tracking. In total we have already developed more than 40 campaigns using these solutions, including platforms such as Meta and TikTok.
Leading Brand Success
Leading global brands have already joined this trend to improve shopping experiences and provide greater security to their customers during the online shopping process.
Brands such as fashion retail industry leaders like Prada, Gucci, Mac cosmetics, Ray-Ban, H&M, OPI, Tiffany & Co., Fossil, and Rimmel are already using Snapchat tools to increase their sales.
The world’s leading brands rely on Augmented Reality experiences because they drive engagement and brand loyalty, delivering real business results.
In a world where convenience is increasingly valued, virtual fitting rooms allow consumers to explore products beyond static images. As the Augmented Reality E-commerce revolution continues, Snapchat’s virtual fitting rooms, is leading the way into a new era of personalized shopping experiences.
If you would like to create a virtual try-on for your brand, feel free to contact us at ads@camonapp.com.
