The use of cutting-edge technological tools, such as Augmented Reality and Virtual Reality, lets real estate and other markets increase their sales and promote business by offering immersive experiences to their customers.

Through the incorporation of innovative technologies such as Augmented Reality, potential real estate customers can facilitate the process of searching for properties and have a unique experience when choosing and purchasing.

This is happening as new technologies replace the traditional showroom or face-to-face visits with hyper-realistic immersive experiences that help customers have a quickly envision the property they want to buy, without having to go there. Not only does the client win, but it also saves the broker the time of organizing redundant tours.

Benefits of Augmented Reality: Use of 3D Models

By incorporating 3D models, the client can test out a range of products from a piece of pottery, a floor, or works of art to even larger spaces such as rooms, facilities, or offices. They can even directly tour a house or apartment. The interesting thing is to be able to visualize and try different styles and designs using only the cell phone.

Interceramic, the Mexican company which is a leader in manufacturing floors and tiles, decided to generate its product catalog with Augmented Reality. This way, their customers can scan a QR code to access spaces that show the latest product trends and visualize how they will look in real spaces. They recreated the Santa Monica line for the terrace and kitchen and the Satori line for the living room and kitchen.

Another example is the Uruguayan company Multiconteiner, who also choose to evolve by exhibiting its solutions with this technology. By entering the 360° experience, their clients can find information about the different models of containers, houses and modules they offer, and see a gallery of images for each one. In addition, Augmented Reality lets clients visualize the houses in real scale and in model size, walk through them and look at them in detail, as if they were there.

The advantage of this technology is that it helps to reduce the time and resources that customers devote to searching for products and properties, saving in-person visits for those of greater interest.

It has been demonstrated that these solutions increase the possibility of sale by 30% and shorten the purchase process by 50%. Therefore, these kinds of tools help to generate a competitive edge and mark the difference needed to boost business and the real estate industry.

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