For 20th Century FOX, CamOnApp and the Vizeum agency produced interactive augmented reality public posters of Tim Burton’s new film “The Home of Miss Peregrine and the Peculiar Children,” which premiered in Argentina on October 6, 2016.
Six shelters (bus stops) were set up with free WiFi in Palermo, Belgrano and Recoleta, in the city of Buenos Aires. The campaign was active for 2 weeks and when scanning with CamOnApp users could see the trailer for the movie, meet each of the main characters and get out with a selfie with Miss Peregrine, the protagonist.
Where could you scan the experience? The interactive posters of the film were mounted in: Av. Coronel Diaz 1940, Av. Libertador 1280, Av. Libertador 6131, Av General Las Heras 3902 and Av. Santa Fe 1342.