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Immersive technologies like Augmented Reality (AR) and Virtual Reality (VR) are transforming the shopping experience, allowing consumers to interact with products digitally before making a purchase. In 2025, these technologies are becoming essential in e-commerce and retail, driving higher conversions and reducing return rates. Let’s explore how brands are leveraging this evolution.

📌 Key Takeaways:

  • 🚀 AR/VR boost conversions and reduce returns in e-commerce.
  • 🛒 Virtual try-ons increase consumer confidence.
  • 🔥 Digital showrooms redefine the retail experience.
  • 📊 Google highlights AR’s impact on product interaction.

Immersive Experiences That Drive Sales and Reduce Returns

Augmented and Virtual Reality are reshaping how consumers engage with products. Google Blog (2024) highlights that AR in interactive ads enables users to try products before purchasing. Brands like L’Oréal and MAC have seen a rise in conversions after integrating these experiences. (Google Blog).

Moreover, virtual try-ons in fashion and beauty have reduced return rates by 25%, as consumers can better visualize products before buying. Google reports that AR-powered ads generate 10% more interaction with products before purchase. (Google Blog).

Check out this Augmented Reality activation we created for one of the leading fashion and beauty brands ➡️

Gif probando un labial en RA.

Virtual Showrooms & Try-Ons: The New Frontier of E-commerce

Virtual Showrooms are transforming the way consumers explore and purchase products. These platforms enable advanced digital interaction, allowing customers, through Virtual Try-Ons, to visualize products in 3D, test different versions in real time, and make more informed decisions without the need to visit a physical store.

Here’s one of our examples: Virtual Try-On for home appliances ➡️

Another key innovation in the sector is the use of AI and AR-powered virtual fitting rooms. According to a Vogue Business (2025) report, leading brands have implemented AR technology to let customers try fashion items digitally from their devices. This trend is reducing purchase uncertainty and enhancing the shopping experience, leading to higher conversions and fewer returns. (Vogue Business)

Gif probando una heladera en RA.

The rise of AR and VR in retail and e-commerce proves that these technologies are redefining how customers shop and brands sell. Companies adopting these tools enhance customer experience, lower return rates, and drive conversions.

"70% of consumers believe that the ability to try products with AR/VR increases their confidence in online shopping, and 60% say they would spend more with brands that offer these interactive experiences."

PwC (2025)

Brands that are taking the next step in digitalization are already seeing results. If you want your business to be part of this evolution, CamOn XR can help you create interactive experiences that truly engage your customers.

Find out how CamOn XR can help your brand integrate AR/VR into e-commerce

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