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Social XR

Launching with Augmented Reality

For the launch of a new Montblanc collection, an Instagram filter was created. Users where immersed in a 3D world with a halo of orange light around them, a symbol of the campaign.

On the day of the event in Berlin, attendees were invited to take a photo with the filter and share it on their social media profiles to celebrate the arrival of the Ultra Black collection.

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