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Ford’s initiative seeks to promote innovative projects that improve their customers’ experience. More than 70 companies participated and 6 finalists were selected from all the projects received. 

Ford Innovación is a program the company carries out in partnership with Endeavor, the world’s largest community of high-impact entrepreneurs. Through this program, Ford seeks to transform the automotive industry by promoting groundbreaking proposals that add value to the brand.

The process began with over 70 Startups and entrepreneurs responding to the company’s call for participants. Only 6 finalists were selected from all the projects received, they were invited to present their initiatives on Demo Day and highlight the unique contributions they could make to the company.

In the end, representatives of CamOn, Ualabee, Rocking Data, Keepcon, Wise CX, and Full Audits presented their initiatives to the jury, which evaluated the proposals and choose the winner.

Damián Alcalá, Co-founder and CEO of CamOn, the Startup that generates Augmented Reality solutions, represented the company in the final stage of the competition and said: “We are proud to have reached the final stage of this initiative. The fact that our solutions are recognized as a differentiator in Ford’s value proposition affirms Augmented Reality’s incredible potential in the automotive industry.”